paste any public shorts url and get shorts analytics that go past views: the swipe-away risk in the first second, the viewed-vs-swiped ratio, the title's role, the loop, plus the short you should film next.
analysis runs in 2mv studio · any public short · swipe & loop signals · direction, not generated video
tap a short to drop its url into the box above
youtube ranks a short on viewed-vs-swiped first, then keeps serving it through search and suggested for months. the analyzer reads a short against those two lives, not against generic vertical-video rules.
01
the first swipe is the whole test.
youtube's own shorts metric is viewed vs swiped away. the analysis identifies whether the first frame gives a reason to stay before the thumb moves, and whether the title is doing work the frame should be doing.
02
shorts have a long tail that reels and tiktok rarely get.
a short keeps surfacing through search and suggested long after the shelf cools, so an evergreen topic compounds. the teardown flags whether the topic is searchable or purely feed-native.
03
shorts feed the channel, not just the feed.
youtube reads whether a short sends viewers into long-form and subscriptions. the breakdown reads the short as an entry point to the channel, including how the last two seconds hand the viewer onward.
viewed vs swiped away
top-tier
first-second read: does the opening frame answer 'why keep watching' before the thumb decides.
average view duration
top-tier
beat map against run length, with the frame where the story stops adding information.
loop / rewatch
high
whether the closing frame flows into the opening, and whether density rewards a second pass.
title & searchability
high
shorts also live in search, whether the title carries a query someone would actually type.
likes & comments
medium
the deliberate gap in the video that produces a reply, mapped to the frame where it lands.
channel pull-through
medium
how the ending hands the viewer to the channel, a subscribe reflex, a related long-form promise, a series marker.
on-screen text & captions
supporting
silent readability, text timing, and whether captions extend rather than repeat the audio.
0.0-0.8s
01anti-swipe frame
one unambiguous visual, ideally mid-action, plus at most four words on screen. the analyzer names the device and whether the frame survives a thumb already in motion.
0.8-2.5s
02reason to stay
the short states the reward: the number, the destination, the mistake being corrected. the title supports it but must not carry it alone.
2.5-20s
03sequence
each shot advances the sequence, steps, locations, list items. the breakdown flags any beat that only restates the premise.
20s-end
04payoff
the reveal or the strongest list item, timed so it lands before attention decays rather than at the literal end.
last 1.0s
05loop or handoff
either the frame rhymes with the opening for a clean loop, or it hands the viewer to the channel. drifting to a dead frame wastes the strongest second.
each axis returns an analysis, a recommendation and production guidance — so the output reads like a brief, not a report.
01
topic
which subjects are actually pulling views in your niche right now.
02
hook
the first-seconds device, phrasing and framing that stops the scroll.
03
pattern
the repeatable structure a format follows from open to payoff.
04
content flow
beat-level pacing: where tension builds, holds and releases.
05
visuals
shot composition, motion, on-screen text and visual density.
06
audio & music
track choice, sound design and how audio drives retention.
07
viewer psychology
the mechanism doing the work, curiosity gap, status, relief, proof.
08
audience profile
who the video is actually landing with, and why it resonates.
shorts hurt your long-form reach.
shorts and long-form are recommended in separate surfaces. a short that mismatches the channel topic simply brings the wrong audience, it does not penalise the channel.
the thumbnail decides a short.
shorts are entered by swipe, not by click. the first moving frame is the thumbnail, which is why a static intro card is the most expensive half second you can spend.
60 seconds is the sweet spot.
run length is not ranked; completion and swipe-away are. shorts now run up to three minutes, and the right length is the length the story needs.
views on shorts are worthless.
shorts have their own revenue pool and, unlike other feeds, a searchable long tail. an evergreen short can keep accumulating views for a year.
reuploading your tiktok is enough.
watermarked, tiktok-native edits underperform here. the analyzer shows which beats to re-cut for the swipe test and the search tail.
youtube studio only covers channels you own. read these six the right way, then use the analyzer to explain what produced them.
viewed vs swiped away
share of impressions that turned into a view instead of a swipe.
the single most diagnostic shorts number. below the channel average, fix the first frame, nothing else.
average view duration
seconds held per view against run length.
the retention truth. compare it to run length, never to another video's absolute seconds.
average percentage viewed
how far through the short viewers get.
names the beat that lost them. pair it with the beat map from the teardown.
traffic source: shorts feed vs search
where the views came from.
meaningful search traffic means the topic is evergreen, worth building a series around.
likes per view
reaction rate, normalised.
a proxy for whether the payoff actually landed rather than merely being watched.
subscribers gained
subs attributed to the short.
tells you whether the ending handed the viewer to the channel or ended in a dead frame.
ai video analyzer
the hub page: how the analyzer works across tiktok, reels and shorts.
open →2mv studio
the full platform — continuous niche monitoring, patterns and playbooks.
open →2mv tools
every free utility built on the research loop, in one place.
open →blog
guides, trends and original research on short-form and organic growth.
open →paste the shorts url. the video is decoded shot by shot, then read across eight axes, topic, hook, pattern, content flow, visuals, audio, viewer psychology and audience, and returned as a beat map with hook directions you can film.
youtube studio is free but limited to your own channel and stops at metrics. 2mv studio is paid because it decodes any public short at frame level and keeps watching your niche continuously, see pricing for current plans.
start with viewed vs swiped away. when that number sits below your channel average, the first frame is the problem, not the topic, the tags or the posting time. the teardown names the exact frame to replace.
yes, any public short. competitor and niche research is the part youtube studio can never give you.
as long as the story holds. shorts run up to three minutes and length itself is not ranked, completion and swipe-away are, so cut the beat that adds nothing rather than hitting a number.
they are recommended separately, so shorts do not suppress long-form. what matters is topic alignment: an off-topic short brings an audience that will not watch your long videos.
no. it outputs direction, angles, hooks, structure, pacing, visual and audio guidance. filming and editing stay with you or your editor.
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