the launch video library.
every launch video ai and software companies posted on x, collected in one place. browse by category, sort by our own trending weight, and open any launch to watch the original, then decode why it worked.
- 13
- launches collected
- 185.8m
- combined views · sep 2026
- 6
- categories
- 8
- axes per decoded launch
GPT-6 Astra · @OpenAI · sep 2026
the launch video that shows the work instead of describing it
the opening frame is already a screen recording. no logo card, no ambient build, no founder to camera. astra is moving a real cursor through a real interface before the first sentence lands, so the claim and the proof arrive in the same beat and the viewer never has to take anything on trust.
one promise carries the whole cut. every scene after the open is a variation on the same line, anything you can do on a computer, astra can do for you, fast. drawing, blender, a retail deck. it reads as a feature tour on the surface, but each shot is really re run evidence for a single sentence, which is why the clip survives being watched muted at half attention.
the close answers the only question a launch video has to answer, can i use it now. the post lands on rollout and access rather than a teaser frame, so the reply thread turns into people testing it instead of people guessing at a release date.
every launch video worth studying, in one grid.
real posts, real accounts, view counts read off the public page. open any card to watch the original inside the site, or send it straight to the analyzer.
Airtable Hyperagent
launch your fleet of agents, connected to your tools and data.
Moonshot AI
seeking the optimal conversion from energy to intelligence.
showing 9 of 12 · view counts as of sep 2026
five patterns that show up in almost every launch above.
pulled from decoding the collection frame by frame, not from launch advice threads.
- 01
the first frame is the proof
no logo card, no slow build. the opening frame already shows the product doing the thing, the claim and the evidence land at the same time.
- 02
one claim, held for the whole cut
the winners commit to a single sentence. every shot after it is a variation on that one promise instead of a second feature tour.
- 03
silent-readable by design
burned-in text carries the narrative, so the video works muted in a feed and the voiceover becomes a bonus rather than a dependency.
- 04
hands on the product
a real cursor, a real phone, a real prompt being typed. the demo shot is what gets quoted and re-shared, not the render.
- 05
close on availability
the last beat answers 'can i use it now'. launches that end on a vague teaser lose the reply thread they just earned.
launch library questions.
A video an AI or software company posted on X to announce a product, model or major feature, the original post from the company or a founder, not a re-upload or a reaction clip.
They are snapshots read off the public post at the time of collection (as of Sep 2026). Public counts keep climbing, so treat them as a floor rather than a live number.
Raw views reward whoever posted first. Trending weights views against how old the launch is, so a two-week-old launch doing 8M is not buried under a six-month-old launch doing 12M.
It opens the 2mv AI video analyzer with that launch, which breaks the video down across eight axes, hook device, structure, pacing, visual grammar, audio, text, psychology and close, and returns the version you should film next.
Yes. Send us the original X post and we add it in the next refresh if it fits the definition above. We do not accept paid placements in the library.
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