paste any public reel url and get instagram reels analytics that go past views: the hook device, the promise beat, the sendable moment, the loop close — plus the reel you should film next.
paste a public reel link, or add a video file
tap a reel to drop its url into the box above
the same footage performs differently on reels because the ranking system rewards different behaviour. the analyzer reads a reel against reels mechanics, not generic short-form rules.
01
sends are the loudest signal.
reels distribution in 2026 leans hard on shares to dms and stories. a reel that gets forwarded travels further than a reel that only gets liked — so the analyzer looks for the sendable moment, not just the hook.
02
replays beat run time.
watch time counts replays, and a tight loop can push a 9-second reel past a 45-second one. the breakdown maps where the edit closes back on itself and whether the last frame invites a second pass.
03
reels is its own ranking system.
feed, stories, explore and reels rank separately. follower count matters less here than early engagement velocity and original audio, which is why small accounts still break out.
sends & shares
top-tier
the analyzer names the shareable payload — the fact, the punchline, the location, the visual receipt someone forwards to a friend.
watch time + replays
top-tier
beat map of where attention is likely to drop, and whether the loop closes cleanly enough to earn a replay.
early engagement velocity
high
how fast the opening earns a reaction: comment bait, on-screen question, incomplete statement in the first 1.5 seconds.
saves
high
does the reel carry reference value — a list, a route, a price, a step sequence worth keeping.
original audio
medium
whether the audio is original or borrowed, and how voice, sfx and music sit against the cut rhythm.
comments & replies
medium
the disagreement or gap the reel leaves open on purpose, mapped to the frame where it lands.
caption & on-screen text
supporting
text hierarchy, timing, reveal order — and how the caption extends rather than repeats the visual.
0.0 – 1.0s
01scroll stop
one visual with no setup, usually mid-motion. no logo, no intro, no slow pan. the analyzer identifies the device used and whether the first frame reads at thumbnail size.
1.0 – 3.0s
02promise
the reel states what the viewer gets if they stay. spoken, on-screen, or implied by a visible countdown of items. missing this beat is the most common reason a reel stalls.
3.0 – 8.0s
03escalation
cut rhythm tightens, each shot adds new information. the breakdown flags any shot that repeats what the previous one already said.
8s – end
04payoff
the reveal, the number, the transformation. this is the frame most likely to trigger a send, and it gets timed against the run length.
last 0.5s
05loop close
the final frame either matches the opening frame — making the replay invisible — or it hard-stops. the analyzer scores which one the edit chose.
each axis returns an analysis, a recommendation and production guidance — so the output reads like a brief, not a report.
01
topic
which subjects are actually pulling views in your niche right now.
02
hook
the first-seconds device, phrasing and framing that stops the scroll.
03
pattern
the repeatable structure a format follows from open to payoff.
04
content flow
beat-level pacing: where tension builds, holds and releases.
05
visuals
shot composition, motion, on-screen text and visual density.
06
audio & music
track choice, sound design and how audio drives retention.
07
viewer psychology
the mechanism doing the work, curiosity gap, status, relief, proof.
08
audience profile
who the video is actually landing with, and why it resonates.
there is one best time to post reels.
reels are distributed by recommendation, not chronology. a strong reel keeps accumulating reach for days; timing shifts the first hour, not the ceiling.
hashtags decide reach.
hashtags are weak topic hints. the content signal — what is actually in the frames and audio — carries far more weight.
you need followers to break out.
the reels system tests content against non-followers first. early watch time and sends decide expansion, which is why accounts under 1k still hit millions.
longer reels get suppressed.
length is not penalised — unfinished watch time is. a 60-second reel that holds beats a 12-second reel people swipe past.
deleting a low-view reel helps the account.
there is no account-level punishment to undo. each reel is tested largely on its own merits.
instagram insights covers your own account. read these six the right way, then use the analyzer to explain what caused them.
views / plays
how many times the reel started playing, replays included.
a volume number only. never read it without watch time next to it.
reach vs views
unique accounts vs total plays.
views far above reach means people replayed — your loop is working.
average watch time
seconds held per play against run length.
the retention truth. under 40% of run length points at a broken promise beat.
sends per reach
shares to dms and stories, normalised.
the single best predictor of expansion. optimise the payoff frame for it.
saves per reach
how often the reel got kept.
signals reference value. high saves with low sends means useful but not social.
follows from reel
new follows attributed to the reel.
tells you whether the reel sold the account or just the clip.
ai video analyzer
the hub page: how the analyzer works across tiktok, reels and shorts.
open →2mv studio
the full platform — continuous niche monitoring, patterns and playbooks.
open →2mv tools
every free utility built on the research loop, in one place.
open →blog
guides, trends and original research on short-form and organic growth.
open →instagram gives you views, reach, watch time, likes, comments, saves and sends inside professional dashboard for your own account only. 2mv works on the other side of that wall: it analyzes any public reel — including competitors' — frame by frame and explains what produced those numbers.
in almost every teardown it comes down to one of three things: no promise beat in the first three seconds, a repeated shot that stalls new information, or a payoff that arrives after the audience already left. the breakdown names which one applies to your reel.
platform insights are free but limited to your own posts. 2mv is a paid analyzer because it decodes any public reel at frame level and keeps monitoring your niche continuously — see pricing for the current plans.
paste the reel url. the video is decoded shot by shot, then read across eight axes — topic, hook, pattern, content flow, visuals, audio, viewer psychology and audience — and returned as a beat map with hook directions you can film.
yes. any public reel can be analyzed, which is the point — competitor and niche research is where most of the value sits.
hashtags are a minor topic hint in 2026. three to five relevant ones is plenty; the content signal inside the frames and audio decides distribution.
no. it outputs direction — angles, hooks, structure, pacing, visual and audio guidance. filming and editing stay with you or your editor.
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