enter your views, likes, comments, shares, saves and follower count, and get two engagement rates at once: one based on views and one based on followers. the numbers show up right away, and a short ai note explains which rate matters more for this video and why.
rate check
live preview128k views · 4.9k interactions
4,210
286
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rates are calculated in your browser. the optional read is generated with ai from the numbers you entered.
by views
0.00%median for tiktok is 2.60%
socialinsider, august 2026, engagement by viewsby followers
0.00%add a follower count to see this one
rival iq put instagram overall at a 0.36% median by followers, october 2025counted interactions
0 from likes, comments, shares and saves
both rates update as you type. the read is optional and only sends the numbers in these fields.
most arguments about engagement rate are people comparing a number divided by views with a number divided by followers. both are valid. they answer different questions, and mixing them is how a healthy account gets diagnosed as failing.
by views
÷ views
interactions divided by plays
asks how well the video converted the attention it got. this is the one to use on short video, because reach is driven by recommendation rather than by your follower list.
by followers
÷ followers
interactions divided by follower count
asks how much of your audience is still active. useful for tracking an account over months, misleading on a single post that reached far beyond your followers.
the gap
the signal
when the two diverge sharply
a high by followers rate with a low by views rate means the post travelled to strangers who did not engage. that is a distribution story, not an engagement problem.
a rate on its own is a decimal. these are the three comparisons that turn it into a decision, in the order worth making them.
start with the published benchmark
socialinsider put tiktok at 2.60% by views in august 2026, reels at 0.45% and shorts at 0.30%. the platforms are not comparable to each other, only each to itself.
then against your last ten posts
your median matters more than any industry figure, because it already accounts for your niche, your format and your audience size. one post above the industry number and below your own median is a weak post.
and against what the format allows
saves concentrate in how to content, shares in opinion and comments in anything disputable. a low rate on a format that earns none of those three is a format ceiling, not a failure.
it does not connect to your account
nothing is fetched and nothing is stored. you type the numbers from your own analytics tab, and the arithmetic happens in your browser.
the benchmarks are one methodology among several
socialinsider divides by views, rival iq reported a 0.36% median for instagram overall by followers in october 2025, and metricool uses its own sample. compare to one report consistently instead of taking the most flattering figure from each.
reported metrics are not defined identically across platforms
saves, replays and shares are counted differently by each app, and each changes what it exposes over time. treat a cross platform comparison of the same video as approximate.
a low rate does not tell you which second lost the viewer
the rate is the outcome. locating the beat where the drop happened means examining the video itself, which is what 2mv studio does with a published url.
for a single short video, by views, because most of its reach came from recommendation rather than from your followers. by followers is for tracking an account over months, where it reads as how much of your audience is still awake.
socialinsider measured tiktok at 2.60% by views in august 2026, down from 3.70% a year earlier, with reels at 0.45% and shorts at 0.30%. those are medians across a large sample, so treat them as a line to cross rather than a target to hit exactly.
because the denominators behave differently. tiktok distributes heavily to non followers, so views and interactions rise together, while instagram reels views are more concentrated in people who already follow you. the published medians reflect that gap, they are not measuring the same thing twice.
yes, and this calculator includes both. they are the interactions that most reliably move distribution on short video, and leaving them out understates how well a how to or an opinion post performed.
because the methodology differs. socialinsider divides by views, rival iq reported instagram at a 0.36% median by followers in october 2025, and metricool samples different accounts. pick one report and stay with it rather than comparing across all three.
the arithmetic runs in your browser, so the two rates appear without anything leaving the page. the optional ai read does send the numbers you entered to generate the explanation, and nothing is stored after the response is returned.
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